AI search visibility tools, compared honestly.
A handful of tools now measure whether ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews mention your company. They are not the same product, and the difference that matters is not a feature list. It is whether the tool stops at telling you the score, and whether you can buy it without a sales call.
Everfound makes this page. We have tried to write the version we wanted when we were choosing, which means every line about another product is a quote from their own site with the date we read it, and there is a section on when you should not buy ours.
The one distinction worth understanding
Every tool here measures. They ask AI assistants questions, record whether you were named, and chart it over time. That part is close to a commodity, and the differences are engine coverage and price.
What separates them is what happens next. Most hand you a dashboard and leave the work of deciding what to change to you or your agency. Everfound is built around the other half: it crawls your site, scores what an AI reader can and cannot use, and generates the actual files to fix it, then re-measures so you can see which checks moved. If you already know what to change, you may not need that half, and one of the monitors below will be cheaper.
Side by side
Competitor details are quoted from their own public sites, read on 2026-08-24.
| Tool | What it is | Engines covered | Price |
|---|---|---|---|
| EverfoundThis site | Audit and fix. Crawls your site, asks your customers' questions across 6 assistants once per run, scores readiness and visibility separately, then generates the schema, answer box, FAQ and llms.txt to fix what is missing. A second run measures which checks moved. | ChatGPT, Claude, Gemini, Grok, Perplexity, Google AI Overviews | $99 one time, or monitoring from $89/site/month. Published in full on pricing. |
| Profoundtryprofound.com | Answer-engine insights at scale: prompt volumes ("see what millions of people ask AI"), brand sentiment, citation sources, and agent analytics for how AI crawlers read your site. | ChatGPT, Claude, Gemini, Grok, Perplexity, Copilot, DeepSeek, Google AI Overviews | Not published. The site routes to a demo or platform sign-up. |
| Scrunchscrunch.com | AI search visibility platform tracking prompts, topics, and entities, with citation analysis, AI traffic and bot crawl behaviour, and crawl health. | ChatGPT, Perplexity, Claude, Gemini, Copilot | Not published on the home page. Free 7-day trial; pricing behind a link. |
| Otterly.AIotterly.ai | Brand visibility monitoring across AI search: mention and citation frequency, average brand position, share of voice against competitors, and prompt research. | ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude via API | From $29/month. 14-day free trial, no card required. |
| ZipTie.devziptie.dev | AI search rank tracking: brand mentions, sentiment, citation tracking, full response text, and source attribution for target queries. | Google AI Overviews, ChatGPT, Perplexity | $69, $99, and $159 per month by check volume. 15% off yearly. 14-day trial. |
Which one suits you
This part is our opinion rather than a measurement, so treat it as one. Engine coverage and pricing above are quoted; the sentences below are a judgement about who each tool is for.
EverfoundThis site
You want the fixes, not just the score. You need to know what to change, you want the schema, answer box, FAQ and llms.txt written for your site, and a second run that shows which checks moved. Self-serve, published pricing, no demo.
Profound
You are an enterprise marketing org with AEO, content, and PR teams who need continuous category-level intelligence, and you have a procurement process that expects a demo.
Scrunch
You need enterprise controls specifically. They publish SOC 2 Type II, RBAC, and multi-site and multi-region support, which is a different buying conversation from anything below.
Otterly.AI
You want the cheapest continuous monitoring of where you rank in AI answers and you are happy to decide for yourself what to change.
ZipTie.dev
You track a defined set of queries on the three biggest surfaces and you mainly want to watch the numbers move.
When Everfound is the wrong choice
Four cases where you should buy something else. We would rather say so here than have you find out after paying.
You need enterprise procurement: SOC 2, RBAC, SSO, multi-region.
Scrunch publishes SOC 2 Type II and RBAC. Everfound does not offer these today.
You want to know what millions of people are asking AI in your category, not what a set of questions returns for your site.
That is prompt-volume intelligence and it is Profound's core product. Everfound measures a tracked question set, not market-wide demand.
You want the lowest possible monthly price for rank tracking and nothing else.
Otterly starts at $29/month. Everfound's monitoring costs more because a plan includes full audits and the fix kit.
You have no way to change your site.
Everfound's output is a set of files and edits for someone to ship. If nobody can deploy them, you will get a score and no movement.
See where you actually stand
The free check asks two assistants about your site and shows you the answers, with no account. A paid audit adds the other 4, the full crawl, the fix kit, and a second run to confirm the fixes worked. Weekly monitoring re-asks up to 3 of the questions you track.
We publish our own audit too, including the parts we have not fixed yet. It is on the sample report.
Run the free check