Frequently asked questions

Understanding Everfound

What does Everfound actually measure?

Whether the AI assistants people now ask (ChatGPT, Claude, Gemini, Grok, Perplexity, and Google's AI Overviews) find your site, mention it, and cite it when someone asks a question your business should answer. You get a readiness score, the verbatim answer each assistant gave, and a ranked list of what to fix.

How is this different from SEO or my Google ranking?

Traditional search works like this: you type a query, scan a list of results, and pick a site to visit. AI discovery increasingly works like this: you ask a question and get one synthesized answer that recommends specific companies. More people are starting their research inside AI assistants, and that behavior is growing quickly.

SEO helps people find your pages in search results. Everfound measures whether AI assistants understand your business well enough to mention or recommend it directly. The two overlap, but they are not the same: a site can rank on page one of Google and still be invisible to ChatGPT.

Can't I just ask ChatGPT about my company myself?

You can, but your personal ChatGPT is not necessarily what everyone else sees. Personal accounts carry history, memory, and context about you and your brand, and that can change the answer. Everfound runs standardized tests, so you measure your AI visibility consistently, without your own account history influencing the result.

AI answers change every time. How can you measure this?

AI responses naturally vary, which is exactly why one check is not enough. Everfound reduces the influence of any single answer by measuring patterns across assistants, questions, and time. Your score reflects:

• how often you are mentioned
• which competitors appear alongside you
• how many assistants name you
• how many of your questions you appear in
• the trend over time

Monitoring re-asks up to 3 of the questions you track every week, so you are watching a trend instead of a snapshot.

Getting results

Is the preview really free?

Yes. Enter your URL and we scan your site, build a profile of what AI can understand, and show you your single biggest gap plus a live read from AI, no card required. The full report (all six assistants, every answer, the fixes) is the paid audit.

How do I make the fixes?

Everfound gives you a ready-to-use implementation prompt for every recommendation, already filled in with your site's real details. Paste it into Claude, ChatGPT, or Cursor and it writes the change: the schema, the answer copy, the FAQ.

Prefer to work by hand? Every recommendation also spells out exactly what to change. Either way, mark the item shipped and your re-audit confirms whether it moved the needle.

Can you guarantee I'll show up in ChatGPT?

No one can guarantee what an independent AI model will recommend, and you should be skeptical of anyone who says they can. What Everfound does is improve the factors you control: it identifies the signals those systems rely on, helps you fix them, and measures whether your visibility increases afterward.

Can AI really get facts about my business wrong?

Yes, regularly. Common examples are the wrong price, a feature you don't offer, or an out-of-date claim. Everfound flags exactly what was said and on which assistant, so you can correct the source before it spreads to more answers.

My site is brand new. Is it worth it?

Yes, and the job is different. An existing site is fixing missing or weak signals. A new site gets to establish the right AI-discovery foundation from day one: structure, schema, and answer content built correctly from the start. Outside authority (mentions and citations across the web) still takes real-world time to build, and the audit is clear about which is which.

Coverage

Which AI assistants do you check?

We check six, side by side in every audit:

• ChatGPT (its OpenAI models also power parts of Microsoft Copilot)
• Claude
• Gemini
• Perplexity
• Grok
• Google AI Overviews

Improvements often carry over to the products built on these models. We only count an assistant as covered when we measure it directly.

What's monitoring, and do I need it?

AI discovery keeps changing: models update, retrieval behavior shifts, new assistants appear, and competitors move. Weekly monitoring re-asks up to 3 of the questions you track across all 6 AI assistants, watches your pages for changes, and emails you when something moves: a lost mention, your share of mentions slipping, or an assistant still repeating something you took down. So Everfound keeps up with those changes and you don't have to.

It does not re-crawl or re-score your site. That is what a re-audit does, so the on-page half of your score moves when you run one, not on the weekly schedule.

Monitoring is priced per site and runs on a plan. A one-time audit measures a single point in time and includes a second run to check your fixes worked.

Plans & billing

What do I get in a paid audit?

You get the complete picture, plus the tools to change it:

• every assistant's full answer, word for word, with citations
• how often you are mentioned next to competitors, and where you rank
• a flag when AI states something false about you
• a verdict on your site's structured data
• a ranked list of what to fix first
• ready-to-use implementation prompts and files for each fix
• a follow-up re-audit to prove the fixes worked

I manage a lot of sites. How does that work?

One account covers every site, each with its own score and history. Monitoring is priced per site, and the rate on each added site drops as you grow. Agencies can also buy audits in packs and spend them on any client site.

Can I cancel anytime?

Yes. Manage or cancel from the billing portal in your account, no email required.

What's your refund policy?

Refunds follow our refund policy. Read the full terms there, or reach out to support and we'll help you sort it out.