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Everfound
Sample report

What a report tells you

This is our real, independent audit of nike.com. A report answers three questions: where you stand, what to do first, and why. Here is each one.

Nike is not a customer and is not affiliated with Everfound. We audited a site everyone knows so you can judge the report, not the example.

Where you stand

Brand visibility score
77/100Fair

Named in AI answers

88%

Rank when named

#1.1

Answers measured

24

What AI said, question by question

What AI says about Nike
4 questions × 6 assistants
Customer questionChatGPTClaudeGeminiGrokPerplexityGoogle AIOSeen
Is the Nike official website safe to order from, and what is their return policy like for worn shoes?Mentioned you: #1Mentioned you: #1Mentioned you: #1Mentioned you: #1Mentioned you: #1Mentioned you: #16/6
What are the best athletic shoes on the market right now for running a marathon?Mentioned you: #2Mentioned you: #1Mentioned you: #1Mentioned you: #2Mentioned you: #1Mentioned you: #16/6
What are the most comfortable cross-training shoes for someone who does a mix of lifting and HIIT cardio?Mentioned you: #1Mentioned you: #1Mentioned you: #1Mentioned you: #1Mentioned you: #1Mentioned you: #16/6
My feet hurt so much after running on pavement. What kind of shoes should I wear to stop getting shin splints?Mentioned no one: ✗Mentioned you: #2Mentioned a rival, not you: ↓Mentioned you: #1Mentioned you: #1Mentioned a rival, not you: ↓3/6
  • Mentioned you
  • Mentioned a rival, not you
  • Mentioned no one
  • No answer
  • Couldn’t read this answer

Who the answers name, and where AI reads

Who shows up in the answers
Across the answers to your questions, ranked by mentions. You hold 34%. You lead this category.
1NikeYou21
2ASICS10
3Adidas8
4HOKA7
5New Balance6
6Under Armour5
Where AI gets its answers
The pages the assistants cited while answering your tracked questions. Being present on these sources is how you enter the answers — and the ones marked with a rival are where AI already reads about your competition.
runrepeat.comnames ASICS, Adidas, New Balance, PumaEarn a mention. Pitch an article, comparison, or interview to sites like this.runrepeat.com/guides/best-marathon-running-shoesrunrepeat.com/guides/best-cross-training-shoes13
nike.comYouYour own pages. Keep them current; they are already feeding answers.9
youtube.comnames ASICS, Adidas, HOKA, New BalancePublish where AI watches. A walkthrough or honest review video can enter these answers.youtube.com/watch?v=JwMHOGgZXEEyoutube.com/watch?v=r4gp5TPOtSI5
irunfar.comnames ASICS, Adidas, New Balance, Pumairunfar.com/best-marathon-shoes4
reddit.comJoin the conversations AI is reading. Answer real questions there, openly as yourself.4
runnersworld.comnames ASICS, Adidas, HOKA, New Balancerunnersworld.com/gear/a19663621/best-running-shoes/runnersworld.com/uk/gear/shoes/g60239432/best-marathon-running-shoes/4
solereview.comnames ASICS, Adidas, HOKA, New Balancesolereview.com/best-running-shoes-for-marathons/3
theruntesters.comnames ASICS, Adidas, New Balance, Pumatheruntesters.com/the-best-marathon-running-shoes/theruntesters.com/running-shoes/the-best-running-shoes-to-buy/3
tomsguide.comnames ASICS, Adidas, New Balance, Pumatomsguide.com/best-picks/best-running-shoestomsguide.com/best-picks/best-carbon-fiber-running-shoes3
weartesters.comnames Under Armour, Adidas, Puma, Lululemonweartesters.com/best-cross-training-shoes/3

What the audit flagged

2critical4warning1infoEach finding carries its evidence, why it matters, and the generated file that fixes it — all in the complete report below.

What to do first

The report ranks every fix and leads with one. Each comes with a prompt you can paste into Claude to make the change.

Your next move
All 11 help pages share a template that outputs no schema at all
Want the whole thing?
The complete report holds all 24 AI answers word for word, all 7 findings, and the 9-file implementation kit.
View the complete report

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